The company's wealth management operations in the UK, the Channel Islands, the Isle of Man, Switzerland, Canada and Australia now share the same brand, Canaccord said in a statement today.

Other entities that have been rebranded under the new moniker are Canaccord Wealth Management and BGF Equities .

In the UK and Europe, Canaccord Genuity Wealth Management has six locations, providing on and offshore wealth management services to individual investors, charities and institutions.  The firm oversees £10 billion of client assets. On a global basis, Canaccord Genuity Wealth Management manages and administers approximately £17 billion of client assets.

"Today marks a significant milestone for the firm, as we go to market under a unified global wealth management brand," Paul Reynolds, president and chief executive of Canaccord Financial, said.

Neil Darke, CEO of Canaccord Genuity Wealth Management , added:  "This brand change has been known to our clients for the past year and we believe that they will increasingly benefit from enhanced exposure and access to a global offering.”